Own Your Color :
The Bestselling Book
Book
A Guide to Authentic Leadership
With a 4.9/5 rating on Amazon and 15+ global awards, Own Your Color by Shikha Bajaj inspires readers to unlock their potential through the pillars: Know Your Color, Embrace Your Color, and Spread Your Color. A portion of sales supports Big Brothers Big Sisters, empowering youth mentorship.
Impact: Inspiring millions worldwide, with 166+ Amazon reviews: praising its practical guidance and transformative approach.
- 🏆 The BookFest Awards Spring 2024 - Winner : Self-Help: Happiness and Success, Winner: Business Leadership - Women in Business
- 🌍 International Impact Book Awards 2024 - Winner: Female Empowerment, Self-Help
- ✍️ Pencraft 2025 Seasonal Best Book Awards - Winner: Self-help
- 📖 Book Excellence 2024 Awards - Winner: Female Empowerment
- 📖 American BookFest 2024 Best Book Awards - Finalist: Self-help: Motivational and Finalist: Women’s Issues / Women Studies
- 🗽 2025 New York Book Festival - Honorable Mention
- 🎬 2025 Hollywood Book Festival - Honorable Mention
Own Your Color
Own Your Color in the Media
The BookFest
Own Your Color wins multiple First Place awards in field of Business Leadership, Self-Help: Happiness and Success.
Our Awards
What People Are Saying
Own your color is a call to action for women to be authentic, step into their power and for leaders to change the work cultures of their companies to help women rise and shine together. I highly recommend it.
The most powerful thing you can do to rise and shine in your career and life is to know your values and live authentically. Own Your Color is an excellent how-to guide for any woman seeking success and happiness at work and in life.
I applaud Shikha for her engaging and authentic storytelling. She makes you feel heard and understood while giving you the knowledge and power to grow and learn in new ways. I recommend Own Your Color if you are someone looking to elevate your career and life in areas you have only dreamed about.
If Shikha Bajaj tells you to “Own Your Color”, it’s time you do so! In “Own Your Color”, she gives confidence and courage to women of color to stand out rather than trying to fit in. In sharing her joys, pitfalls, self-doubts, and successes, she reminds us about the importance of choosing happiness every day.
I have worked directly with Shikha for years and seen her passion for mentorship create real change in our approach to developing women leaders at Publicis Sapient. “Own Your Color” combines the powerful concepts of self-awareness, core values, and the M.E.N.T.O.R. framework into an actionable program that inspires success through hard work.
About book
About the Book
Own Your Color is an empowering guide for women seeking personal growth, leadership skills, and authentic success. In this book, “color” represents embracing the whole you—your values, beliefs, strengths, and imperfections. It teaches women to own their uniqueness, dream big, and take meaningful action to create the life they truly want.
Through Shikha’s personal journey and inspiring stories of women overcoming self-doubt, readers gain practical strategies to advance careers, achieve personal fulfillment, and make a positive impact. This book also emphasizes community, encouraging women to uplift one another and foster collective growth.
Transformational Pillars of Own Your Color
1. Know Your Color
Reflect on your motivations, define your version of success, and understand what truly matters in your life.
2. Embrace Your Color
Step into your power by being fully authentic. Leverage the proven M.E.N.T.O.R. framework to build confidence, create actionable habits, and thrive professionally and personally.
3. Spread Your Color
Share your unique gifts with the world. Inspire others on their self-discovery journey while finding purpose and joy in helping others.
Why This Book Matters
- Leadership – Lead with confidence, authenticity, and impact.
- Personal Growth – Develop clarity, resilience, and habits to achieve your goals.
- Work-Life Balance – Align professional ambition with personal fulfillment.
- Empowerment & Community – Uplift others while creating meaningful change.
This book combines practical tools, inspiration, and proven frameworks to help women claim their power, live unapologetically, and design the lives they want—on their own terms.
Get Your Copy of Own Your Color Today
Unlock your full potential, embrace authenticity, and start your journey toward leadership, confidence, and personal fulfillment.
Start Now
Interested in our Power Kits or Signed Books?
Bring Own Your Color to your team, community, or organization by getting a special bulk order rate for 10 or more Full Spectrum Power Kits, Signed Books, Affirmation Cards or Tote Bags. Whether you’re looking to inspire workplace teams, empower community members, or create a culture of growth, Own Your Color offers a unique way to spark positive change and lasting transformation.
